RMS NEXT FOR MARKETING
ITS GOOGLE ANALYTICS, TO BRICK AND MORTAR STORES
Quantifying instead of feelings
Optimize marketing efforts
You are probably used to the terms: traffic, bounce rate, conversion, hot/cold zones…from your online marketing. Imagine you can get exactly the same inputs from your physical stores. Real-time
Know your customers
How many potential customers are walking next to each of your stores? Do they carry shopping bags? How many of them stop to look at the showcase, and how many enter the store. What are their gender, age group and grouping patterns? Their in-store journey patterns prior Vs. following the campaign launch. Extremely deep knowledge of each of your loyal customers, prior to her purchase decision
Alignment with operations and in-store teams
As both marketing and on-ground sales teams knows What Is Going ON (RMS NEXT ), clear targets are set and expected results can be compared with the actual ones.
Better short and long term planning
“Knowledge is a key, if not the only source, of competitive advantage these days” (Prof. Peter Drucker).
Straight forward analytics that was common only for online marketers, are available for the first time for physical locations