*For F&B, Branded products, such as Coca cola the percentage is about 30%, for more sophisticated purchases the number is over 80%.
Better Profitability
Measuring priority areas by percentage of visitors, segmentation, and impact on sales conversion was never possible until now.
Knowledge Based Decisions
Once management gets real-time data from sales floor, managers can take knowledge based decisions, quick corrective actions where needed, and create better short and long term planning